Marketing to meet strategy

Executive Summary The enigma of merchandise is that it is one of mans oldest activities and to that extent regarded as the more or less recent of the production line discipline         Michael Baker - 1976 The true belief of marketing is an reciprocation based upon mutually satisfying relationships in which both parties lessen what they want. This assignment is aimed at providing a gather in and methodical approach to determine if marketing concepts could meet the strategic objectives. It volition focus on the viability of that project from the market prospective in view of the organization strategic objectives with recommendation for the land on which the project would proceed. It looks at a growing party operating(a) in the food service industry in the metropolis of Dubai in the United Arab Emirates. It aims at examining the marketing options forthcoming to construction a very competitive environment in a changing world. In addition, this assignmen t is proposing a marketing strategy, along recommendations to be submitted to the management. The objective is to answer the sideline perfect questions (Ref : strategic trade Management by Wilson & Guilligan)         Where atomic human body 18 we now ?         Where do we want to be ?         How faculty we force back there ?         Which way is the best ?         How can we procure comer ?

The components of a marketing strategy are as following:         Organization mission, goals and corporate strategy         Organization opportunities and capabilities (environment ! scanning, guest and competitor analysis, capabilities and resources)         Strategic objectives (growth with a low-cost and focus strategy)          rate market strategy and brand positioning (market segmentation, differential advantages)         Marketing objectives         Marketing programs for executing (marketing mix)         Performance assessment and benchmarking (unstudied. The product has not yet been make . April 2004) To analyze this company, the following research methods kick in been used. Research is a regular search for information. It is a... If you want to get a full essay, regulate it on our website: BestEssayCheap.com

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