Marketing Essay Example | Topics and Well Written Essays - 500 words - 4

Promoting - Essay Example Was their target to change their picture from a moderate dress store to a more design refreshed store? Did they need to reposition their items? It is safe to say that they will forfeit their preservationist showcase just to tap another portion of the market? These are basic inquiries which ought to have been tended to before choosing to concoct the promotion. Another significant viewpoint which Penny may have disregarded is the pre-testing phase of the commercial. They ought to have haphazardly selected a â€Å"consumer jury† who will see the advertisement and perceive how they would respond to the promotion. The â€Å"jury† should be illustrative of their objective market, to incorporate their current customers and the market which they need to tap. Had they done this procedure, they could have gotten by and large criticism on the effect of their advertisement. 2. How could Penney utilize advertising techniques to neutralize the terrible exposure it got because of the advertisement and the shirts? Because of its TV ad entitled â€Å"Attitude Adjustment†, Penny experienced awful exposure. Their clients responded adversely. This equivalent issue was experienced by Penny when they came out with a T-shirt structure with a trademark â€Å"Home Skooled†. To counter the negative exposure that they encountered from these examples, I figure Penny should attempt to make up for itself and meat up its notoriety once more.