Asian Popular Culture Essay Example | Topics and Well Written Essays - 3500 words

Asian Popular Culture - Essay Example This has an ultimate effect of developing the contemporary Asian popular cultures in accordance with the Western values. The development demeans the identity and effects of the Asian Popular Culture. The popularity and significant effects of the Asian Popular Culture is evident in Asian countries that include Japan, Korea, China, among other nations (Fung 3-5). This paper defines how Asian popular culture relates to processes of regional integration and globalization. It is worth noting that the Asian Popular Culture has been growing in the last two decades in East Asia through the advancements of cultural activities and commercial products in the regions. Indeed, the advancements in information technology have fostered the growth of the communication and media sectors. This is clear in the increased production capacity of media cultures like pop music, TV production, films, and other theatric ventures in East Asia. Moreover, Asian pop culture is alive to the synchronization of the media culture markets, which fosters the processes of regional integration as the media culture markets are in different regions within the Asian continent. Indeed, more people in the region can now access information on Asian pop culture, which enhances the development of points of unity and integration. The development of the production capacity of media cultures like pop music, TV production, films, and other theatric ventures in East Asia allows many residents in t he region to experience and identify with the characteristics of the Asian pop culture. Another aspect that fosters unity and integration in the Asian region is the capacity of the media personalities from the region to carry out their activities across the national borders. Indeed, producers, directors, actors, and operating capital apply in different nations across the region (Iwabuchi 1). In the recent days, the media culture producers and directors have

Please read the material and create it Essay Example | Topics and Well Written Essays - 750 words

Analysis of Pericles Speech - Essay Example He holds the idea that for the country to achieve democracy, the orators are obliged with the work of pushing for democracy in loyalty to those who died fighting for it. Another element of Pericles speech is the omission of the mention of the great martial achievements of the Athens past. While he feels that the praise of the martial war is an important aspect of the war, he feels that this is covered sufficiently and opts to talk about the road that they have used to reach the current position. Pericles states that â€Å"that part of our history that tells of the military achievements which gave us our several possessions†¦area theme too familiar†¦. and I shall, therefore, pass it by† (Pericles 4). A good part of his speech focuses on the path that the country has used to reach its freedom. The idea of Pericles is that the pursuit of democracy is a journey that the people should understand to be able to know where to start. Therefore, the speech appreciates the achievements of those who died in the war and informs the public on the need to join in the journey. The third element of the speech of Pericles is the praise of the greatness of the Athens. In his speech, Pericles focused on the key features of democracy in Athens and the way these have given the country its greatness. He states, â€Å"†¦advancement in public life falls to reputations for capacity, class considerations not being allowed to interfere with merit†¦at Athens, we live exactly as we please†¦Ã¢â‚¬  (Pericles 5). The idea of Athens is that the maintenance of openness and liberty pave way for greatness, but do not inhibit development. Pointing out to the values of democracy, Pericles gives out the message that the people must uphold these values if the country has to maintain liberalism, which is crucial for modern democracy. Lincolns and Pericles speech are similar in their reference to the idea of democracy in the country.  Ã‚  

Application of Chinese Folk Art Patterns in Animation Design

Application of Chinese Folk Art Patterns in Animation Design Research on the Application of Chinese Folk Art Patterns in Animation Design Keywords: Fine arts, folk art, animation design, traditional culture, application. Abstract. Chinese folk art is the working people in the long life practice created by the art form of great aesthetic value and cultural connotation, because there is plenty of animation resources, mature image design experience and rich folk culture characteristics, animation image of the design has a very strong reference value. Folk Art in the animation image design applications outstanding performance in the shape, color and other visual elements and by giving current cultural elements and learn from foreign cultural elements and innovation. Chinese folk art is an important element of all ethnic art heritage, is one of the important art in accordance with our current development, the creation of the working people to beautify the environment, rich folk customs and daily life for the purpose of popular art. Chinese folk art is colorful, such as: pottery, stone carvings, paintings, paper-cut, have accumulated working people appreciate beauty, it reflects our colorful folk art. The Chinese animation heritage of the art features, the integration of Chinese folk art of color, conception, composition and other characteristics, the Chinese animation in the world animation market has created one after another new situation, so that our animation a place in the world. Folk art in our possession long national culture in an important position, it is the continuation of our original art, and show a strong vitality and profound historical and cultural heritage. We analyze the characteristics and present situation of folk art, study of its application in the design of animated features for creative folk have the characteristics of modern animation propose specific measures and recommendations. Introduction Folk Art Plastic Arts inherit the national culture of the visual image, which embodies the strong local flavor and life of human labor in the most pristine art thinking, and with a real, positive emotions. Animation as a young form of artistic expression, and promote the heritage and development of folk art. Folk art is an important national art content, contains the value and beauty of Meaning, it is a source with the development of human civilization spread far, of course, with advances in technology in constant change and innovation, different ethnic Times has its own unique folk art, China is no exception. Folk Art left a rich artistic property, to posterity a rich theme in the animation design and learn resources. Various products on behalf of Chinese art all have their own characteristics, are also closely related between them, closely linked Folk Art is art created by the working people personally, the creative process with the color, the shape of the deployment, configuration and design are from the hands of the masses, it added a layer of decoration for the United States society, but also enrich their daily lives to express their vision of life, the United States point of view, in their generation to generation, continuous development of innovative forward. With the leap in recent years, science and technology, the development prospects of Chinas folk art is also not optimistic. Chinese folk art has a long history, rich heritage, ancestors left us a huge treasure trove of wisdom are parents, and parents for their hard work inseparable. Our folk art everywhere, and range, many aspects are involved. For example: paintings, prints, painted lantern painting class, it is breathtaking;   toys, working people make aesthetic toys with clay, paper, etc., to add a variety of childhood memories of the United States; there is, they use bamboo grass with wicker woven into one aesthetic of daily necessities to the people tiring day adds to appreciate beauty; of course, like our clay statues, figurines, stone, etc. to better reflect the Chinese folk art is profound, both these works of art show the daily life of art, gave posterity to appreciate beauty. Of course, this is only a small part of folk art, thousands of years, folk art has been throughout the life of the working people, but also penetrate into our everyday practice, we have always regarded them as our mo st important art property, especially in recent years, people are increasingly aware of the importance of folk art, increasing the variety of protective measures, so that these folk art can be more perfect spread. Figure.1 Folk arts and crafts The Proposed Methodology Characteristics and status of folk art.Folk art are territorial, it embodies the different folk customs of different regions, such as folk dress material Northern winter is leather, wool, felt, the south is more of cloth, hemp, silk; civil hand-knit northern straw, reeds, south bamboo and rattan weave the purpose. Folk art has mass, is the collective wisdom of the working people, labor and civil life is a celebration embodies the most simple folk life. Folk art is practical a lot of folk arts can not only use, but also enrich public life, creating beauty and joy, such as folk lantern. Folk art has inheritance, it is a historical process of development of cultural continuity and succession, as paintings, Lu shadow, etc. It is the heritage of people from generation to generation, reflecting its unique culture and art forms. Our wide variety of folk art, such as paintings, paper cutting, shadow play, clay, puppets, printing and dyeing, they reflect the folk life, auspicious beautiful, with strong local flavor and local color, and form their own artistic style. Folk art is our precious artistic heritage, inheritance and development of different ways, but with the continuous impact of economic development, peoples vision gradually wide, the status of folk art and degree of attention is being reduced, as has been the lack of well protected and attention, so that folk art extinction rate today is accelerating. With renewed awareness of this precious artistic heritage of folk art, a variety of protective measures and systems are pay attention to it, how to protect the heritage of folk art and become a major issue. As a contemporary sunrise industry, the medium of animation for the inheritance and development of folk art has played a catalytic force, learn folk art essence, create their Chinese characteristics , a new image animation animation creator became a sacred mission. Inspiration Folk Art of Animation design.Our animation design style is in the period of gradually explored, in the shape of the image of creativity and expression as well as lack of shape in the form of imitation means heavier, originality is not prominent, modeling language rather monotonous, lack of artistic vitality. Animation creator animation style too much respect for Japan and the US, the traditional Chinese local culture lack of knowledge, it is difficult to break through in the original design. Animation design in the training of personnel, lack of curriculum for Chinese traditional culture, draw less design philosophy of traditional Chinese elements in the animation modeling language has some limitations. Folk Woodcut New Year Painting is a gradual development and evolution of evil, decorate holiday custom environment. More content is good luck, business fortune, slayer of evil auspicious patterns. Animation design, you can draw pictures of exaggerated, full of style, composition plane symmetrical manner, which reflects its decorative sense of fun. Animation modeling on color matching can also use colorful pictures, pay attention to color and other characteristics correspond to enhance the visual sense of the screen. Folk shadow styling features and silhouettes, paper-cut hollow shape and the same, and more is a side image. Animation design can draw on its image exaggerated features, emphasizing the flat and decorative shapes through different articulation, the movement in line with the movement of the animation, there are some fun. Many of the folk art has a rich modeling language, as animation modeling design and shape, you need to learn the folk art styling, while innovative design more in line with the animation image of contemporary aesthetic needs. Folk Art in Modern Art Design Animation.Folk art form of language lessons and lessons can be reflected in the animation design in every aspect. Firstly screenplay experience its spiritual essentials, to determine the type of animation; secondly, to collect performance material modeling language, design style first draft; again, to determine the role of style, design character renderings, dynamic maps, emoticons, turn-sectional view, clothing diagram, the proportion of maps, maps props; and finally, complete animation modeling artwork, mention the color line. Design animated image.In the early development of Chinas animation industry, folk art is widely applied to the design of the animated image, and achieved good results. Folk art in China has a very long history, from the murals to the Han Dynasty brick, paper cutting from northern Shaanxi to Tianjin clay figurines, paintings from Weifang to Shaoxing opera, are forms of folk art. In addition, the design of the characters also has a very rich experience, these design experience and skills for animated image designs, has a very good reference guide, which is the most typical drama. Theatre is one of the widely popular folk art forms of folk art in terms compared to other, more emphasis on characters design, which is the most typical mask and clothing. Folk cultural identity.Folk art is the art form of the working people in their daily work in the formation of a strong national cultural identity and cultural characteristics of these peoples for the animated image of the design is also very necessary. With the national aesthetic features animated characters easier stand in the column of the animation world. Application of visual elements. Modeling refers to the external form of the animated character, unique and rich ethnic flavor of role modeling can be attracted attention of the audience in the shortest possible time, to lay the foundation for the success of animation works. Folk art modeling techniques used in animation character design is very extensive, such as lines, shapes, and so on. Figure.1 Animation design Color is the main feature of folk art, folk art in the development process of China for thousands of years, different colors are formed different aesthetic connotations, cultural symbolism and even apply the law, these colors constitute the Chinese folk art color system. Animated Image Design Innovation. Application of Folk Art in the animated image is not simply rote, but to carry forward the grand, its essence, discard the dross. Also requires creators to innovate based on the historical background, the aesthetic needs of the community and other factors and otherwise, not only difficult to achieve the purpose of the application of folk art, but also restricting the development of the animation industry. Folk art innovation in the animation image design, and must rely on contemporary culture, in line with the aesthetic pursuit of modern people, therefore, folk art in the animation image design applications must fully take into account the age requirements, in which the given moment of culture element. Learn from foreign cultural elements.Folk art innovation in the design of the animated image cannot be behind closed doors, but also need to learn to absorb moderate foreign cultural elements. On the basis of keeping their own culture on each other, the localization of foreign cultural elements, the elements of international folk art. As we all know, the current world animation industry, the focus in Japan and the United States. US animation industry technology-driven, is a typical flow of technology, which for our country to promote the animation industry modernization, enhance the technological level of the animation industry has an important role in guiding, Japans animation style is clear that the type of diverse and delicate emotions, very textured, which enhance the quality of animation works great benefit. Thus, when applied to animated image of folk art designs, we should pay attention to absorb the United States as the representative of the animation technology to Japan on b ehalf of the animated texture, thereby enhance the overall image of the animation design level. Drama mask is one of the important manifestations of theater, through abstraction, exaggeration, etc., so that the characters face patterning, symbolic, usually intuitively revealed the character and attitude of the hero characters feature; secondly, theater costume design is also very complicated , different character modeling complemented by color, different forms of clothing, these garments to show the personality traits have important secondary significance. In the animation, the creators of folk art fusion to broaden involves animation, animation development to a higher level; at the same time, you want the animation to widen the audience of all ages, so that our animation spread more long, wider. In short, the Chinese folk art bits and pieces can be integrated into the animation design, make Chinese animation reached its peak in development, the task of our contemporary art is to our young folk art and animation integrate, will carry forward our animation . Our folk art to express irony or sometimes praised and so emotional, but also in the shape of the use of certain hyperbole, using a variety of similar shape to express the mood, such as animation Monkey, Pig, us, God of the land, etc., have the shape of a certain exaggeration, but they have certain meanings on some feudal society reflects the dissatisfaction of some of the savior reflects the desire and longing like. Conclusion Folk art into animated image designs, to cartoon characters designed to provide sufficient nutrients to provide a valuable resource for the image animation image design, experience, technology, it has a rich folk culture, too. In the creative process designs of cartoon characters in the whole animation, it should be fully absorbed the cultural characteristics of folk art and aesthetics. Of course, the image of folk art in the animation design is not static it should be to dig deeper spirit of our national culture, with the modified animation modeling language, the spirit of the times and integrate contemporary aesthetic concepts, creating more artistic charm of the animated image. Reference 1. Xing, Baixi, et al. Emotion-driven Chinese folk music-image retrieval based on DE-SVM. Neurocomputing 148 (2015): 619-627. 2. Bastos, Flà ¡via, and Enid Zimmerman. Connecting Creativity Research and Practice in Art Education: Foundations, Pedagogies, and Contemporary Issues. National Art Education Association. 1916 Association Drive, Reston, VA 20191, 2015. 3. Lijuan, Xu. The relationship between Folk Furniture and Folk Culture of Puxian [J]. Furniture Interior Design 1 (2014): 029. 4. Rom, Avital H. Zhuo Sun: The Chinese Zheng Zither: Contemporary Transformations.(SOAS Musicology Series.) xiv, 269 pp. Farnham: Ashgate, 2015. £ 65. ISBN 978 1 4724 1667 4. Bulletin of the School of Oriental and African Studies 79.3 (2016): 699-701. 5. Si, H. U. A. N. G. Analysis and thoughts on the Teaching Pattern of Chinese Folk Dance Education. Journal of Beijing Dance Academy 1 (2013): 006.

Teaching Literature Essays -- Literature Education Educating Essays

Teaching Literature My own suspicion is that the universe is not only queerer than we suppose, but queerer than we *can* suppose. - J.B.S. Haldane, "On Being the Right Size" in the book _Possible Worlds_ (courtesy of The Quotations Page) The inclusion of gay and lesbian authors in high school and college curricula can only help to expose students to things which they will more than likely face in their adult lives. The traditional readings should be read in conjunction with gay and lesbian authors in many schools’ English curricula, simply because most modern students cannot relate to the speech or themes of the traditionally taught works by usually straight British and American writers or by authors who were gay, lesbian, bisexual or transgender (GLBT), but their sexual orientation was never mentioned. These students come from varied backgrounds, and thusly should be exposed to works to which they can more appropriately relate. Exploration into the GLBT literature canon brings us to the argument that many GLBT theorists are bringing to that table: â€Å"Should writing be marketed as gay because the author is, or does it have to deal with gay-related themes?† as presented in the article â€Å"Of Genders and Genres.† by Avril McDonald. She poses a good question, one that many high school and college administrators should ask instead of simply ignoring the entire genre of literature. Some authors, such as Langston Hughes and Emily Dickinson, are usually taught without any mention of their sexual orientation, while others, such as Audre Lorde and Alice Walker, who were openly lesbian, have been wholly excluded from the high school curricula and are barely read in many college settings either. Before one can suggest an alternat... ...2004): 151-. Project Muse. Westfield State College, MA. 19 April 2005. Martinez-Aleman, Ana M. â€Å"Multiculturalism and the Mission of Liberal Education.† The Journal of General Education 50.2 (2001): 102-. Project Muse. Westfield State College, MA. 19 April 2005. McDonald, Avril. â€Å"Of Genders and Genres.† Publishers Weekly 241.26 (1994): 25-. Expanded Academic ASAP. Westfield State College, MA. 27 April 2005. Powell, Timothy B. â€Å"All Colors Flow into Rainbows and Nooses: The Struggle to Define Academic Multiculturalism.† Cultural Critique 55 (2003): 152-. Project Muse. Westfield State College, MA. 27 April 2005. Rankin, Susan R. â€Å"Differing Perceptions: How Students of Color and White Students Perceive Campus Climate for Underrepresented Groups.† Journal of College Student Development 46.1 (2005): 43-. Project Muse. Westfield State College, MA. 19 April 2005.

Does Right to Life Include Right to Die ? Essay

The assignment work bears the imprint of many people, and I express my gratitude to all those who have helped me and rendered their help in all the possible ways in a completion of my assignment.  No work can be successful without the guidance and blessing of elders and this work is no exception. It is a matter of immense pleasure to express my gratitude to my faculty Hon’ble Prof. S. K. Gaur for his guidance and excellent insights which gave direction andfocus to this paper. I thank him for lending his precious time in making this assignment anauthentic piece of work. He regularly guided me. I also owe sincere gratitude to the staff at library for always helping in the process of finding material and other sources for research. I am very grateful to my senior Mr. Animesh Kumar and all the individuals involved in the subgroup for their contributions and assistance in compiling this assignment and the recommendations that go with it: they are the outcome of an open, interactive and creative cooperation. I also thank social networking site for searching the required information in precise and as per needed. How I can forget to give credit and my satisfaction to my friends. My institution and family really supported me throughout in my endeavours to which I am honoured to thank. Protection of Life and Personal Liberty â€Å"Article 21 reads as: No person shall be deprived of his life or personal liberty except according to aprocedure established by law. † The phraseology may be negative, but it has conferred an obligation on the state to ensure good quality of life and a dignified life to the people, which is the positive aspect of the article. According to Bhagwati, J. , Article 21 â€Å"embodies a constitutional value of supreme importance in a democratic society. †Iyer, J. , has characterized Article 21 as â€Å"the procedural magna cartaprotective of life and liberty. This right has been held to be the heart of the Constitution, the most organic and progressive provision in our living constitution, the foundation of our laws. Article 21 secures two rights: * Right to life; and * Right to personal liberty. The Article prohibits the deprivation of the above rights except according to aprocedure established by law. Article 21 can only be claimed when a person is deprived of his â€Å"life† or â€Å"personal liberty† by the â€Å"State† as defined in Article 12. Violation of the right by a private individual is not within the preview of Article 21. Article 21 applies to natural persons. The right is available to every person, citizen or alien. Thus, even a foreigner can claim this right. Right to Life: An Introduction The term â€Å"life† as mentioned in the Article has been given a broad meaning by theSupreme Court. Right to Life does not merely mean the continuance of a person’s animalexistence but a quality of life. In the case of Kharak Singh v. State of Uttar Pradesh, theSupreme Court quoted with approval Field, J. ’s observation in Munn v. Illinois, and held: ‘By the term â€Å"life† as here used something more is meant than mere animal existence. The inhibition against its deprivation extends to all those limbs and faculties by which life is enjoyed. The provision equally prohibits the mutilation of the body by amputation of an arm or leg or the pulling out of an eye, or the destruction of any other organ of the body through which the soul communicates with the outer world. ’ In Sunil Batra v. Delhi Administration, the Supreme Court reiterated with theapproval the above observations and held that the â€Å"right to life† included the right to lead a healthy life so as to enjoy all faculties of the human body in their prime conditions. It would even include the right to protection of a person’s tradition, culture, heritage and all that gives meaning to a man’s life. It includes the right to live in peace, to sleep in peace and the right to repose and health. In P. Rathinam v. Union of India, the Supreme Court defined â€Å"Life† as follows:â€Å"the right to live with human dignity and the same does not connote continued drudgery. It takes within its fold some of the fine graces of civilization which makes life worth living and that the expanded concept of life would mean the tradition, culture and heritage of the person concerned. In Olga Tellis, the Supreme Court has emphasized that the term â€Å"life† in Article 21 is not only restricted to mere animal existence of a person. It means something more and â€Å"the inhibition against the deprivation of life extents to all those limits and faculties by which life is enjoyed. † No Right to Die or Commit Suicide Can the right to life be interpreted to such an extent which leads to its self destruction or self opposition? That is, can it include within its ambit the right not to live or the right to die? The wordEuthanasia comes from the Greek – â€Å"Euthanatos† derived from the words ‘eu’ meaning good and ‘thanatos’meaning death. It is the intentional killing by act or omission of a dependant human being for his or her alleged benefit. Somehow the meaning of Euthanasia is explained in light of suicide while suicide is, many agree, considered as murder except that it is the victim who is the author himself. One of its kinds is assisted suicide which happens when someone provides an individual with the information, guidance, and means to take his or her own life with the intention that they will be used for this purpose. â€Å"The word â€Å"euthanasia† is somewhat ambiguous and has several possible meaning. Hence it is appropriate to explain what we mean by the term whenever it is used. For the purpose of this assignment, euthanasia will mean the act of ending the life of a person from compassionate motives, when he is already terminally ill or, when his suffering has become unbearable† Euthanasia is the intentional premature termination of another person’s life either by direct intervention (active euthanasia) or by withholding life-prolonging measures and resources (passive euthanasia), either at theexpress or implied request of that person (voluntary euthanasia), or in the absence of such approval (non-voluntary euthanasia). Involuntary euthanasia – where the individual wishes to go on living – is aneuphemism for murder. Passive euthanasia is usually defined as withdrawing medical treatment with a deliberate intention ofcausing the patient’s death. For example, if a patient requires kidney dialysis to survive, not giving dialysisalthough the machine is available, is passive euthanasia. Similarly, if a patient is in coma or on a heart lungmachine, withdrawing of the machine will ordinarily result in passive euthanasia. Similarly not giving lifesaving medicines like antibiotics in certain situations may result in passive euthanasia. Denying food to a person in coma may also amount to passive euthanasia. Euthanasia and Suicide were clearly defined in the case NareshMarotraoSakhre v. Union of India J. Lodha stated- â€Å"Suicide by its very nature is an act of self-killing or self-destruction, an act of terminatingone’s own act and without the aid or assistance of any other human agency while Euthanasia or mercy killingon the other hand implies the intervention of other human agency to end the life. Mercy killing is therefore notsuicide and an attempt at mercy killing is not covered by the provisions of Section 309. The two concepts areboth factually and legally distinct. Euthanasia or mercy killing is nothing but homicide whatever thecircumstances in which it is performed. † Section 309 of the Indian Penal Code1860, punishes a person convicted of attempting to commit suicide. There had been difference of opinion on the justification of this provision to continue on the Statute Book. The question came for consideration for first time before the High Court of BombayinState of Maharashtra v. MarutiSripatiDubal. In this case the Bombay High Court heldthat the right to life guaranteed under Article 21 includes right to die, and the Hon’ble High Court struck down Section 309 of the IPC which provides punishment for attempt to commit suicide by a person as unconstitutional. Further in ChennaJagadeeswar v. State of A. P. , the Andhra Pradesh High Court held that the right to die is not a fundamental right under Art. 21 and hence Section 309 of I. P. C is not unconstitutional. In P. Rathinam v. Union of Indiaa Division Bench of the Supreme Court,supporting the decision of the High Court of Bombay in MarutiSripatiDubal Case, heldthat under Article 21 right to life also include right to die and laid down that section 309 of Indian Penal Court which deals with ‘attempt to commit suicide is a penal offence’ unconstitutional. A five-judge Constitution Bench of the Supreme Court in GianKaur v. State ofPunjab,overruled the decision of the Division Bench in the above stated case and has putan end to the controversy and ruled that Section 309 of IPC was neither violative of Article 21nor Article 14. The court held that the â€Å"right to life† under Article 21 did not include â€Å"the right to die. † As observed by Justice J. S. Verma :â€Å"Any aspect of life which makes it dignified may be read into Article 21 of the Constitution but not that which extinguishes it and is therefore inconsistent with the continued existence of life resulting in effacing the right itself†. ‘Right to life’ is a natural right embodied in Art. 21 but suicide is an unnatural termination or extinction of life and, incompatible and inconsistent with the concept of ‘right to life’. Referring to the protagonists of euthanasia’s view that existence in persistent vegetative state was not a benefit to the patient of terminal illness being unrelated to the principle of ‘sanctity of life’ or to the ‘right to live with dignity’ the Court said that this argument was of no assistance to determine the scope of Article 21 of the Constitution for deciding whether the guarantee of ‘right to life’ therein includes the ‘right to die’. The Court made it clear that the ‘right to life’ including the right to live with human dignity would mean the existence of such right upto the end of natural life. This also includes the right to a dignified life upto the point of death including a dignified procedure of death. This may include the right of a dying man to also die with dignity when his life is ebbing out. But the ‘right to die’, with dignity at the end of life is not to be confused with the ‘right to die’ an unnatural death curtailing the natural span of life. The court reiterated that the argument to support the views of permitting termination of life in such cases (dying man who is terminally ill or in a vegetative state) by accelerating the process of natural death when it was certain and imminent was not available to interpret Art. 1 to include therein the right to curtail the natural span of life. ARUNA RAMCHANDRA SHANBAUG v. UNION OF INDIA Recently,Passive euthanasia has been made legal in India. On 7 March 2011 the Supreme Court of India legalised passive euthanasia by means of the withdrawal of life support to patients in a permanent vegetative state. The decision was made as part of the verdict in a case involving ArunaShanbaug, who has been in a vegetative state for 37 years at King Edward Memorial Hospital. Facts: Aruna Ramachandra Shanbaug was a staff Nurse workingin King Edward Memorial Hospital, Parel, Mumbai. On the evening of 27th November, 1973 she was attackedby a sweeper in the hospital who wrapped a dog chain around her neck and yanked her back with it. He triedto rape her but finding that she was menstruating, he sodomized her. To immobilize her during this act hetwisted the chain around her neck. The next day on 28th November, 1973 at 7. 45 a. m. a cleaner found herlying on the floor with blood all over in an unconscious condition. It is alleged that due to strangulation by thedog chain the supply of oxygen to the brain stopped and the brain got damaged. She was bed ridden for past 37 years. The Court rejected active euthanasia by means of lethal injection. In the absence of a law regulating euthanasia in India, the court stated that its decision becomes the law of the land until the Indian parliament enacts a suitable law. Active euthanasia, including the administration of lethal compounds for the purpose of ending life, is still illegal in India, and in most countries. While rejecting Pinki Virani’s plea for Aruna Shanbaug’s euthanasia, the court laid out guidelines for passive euthanasia. According to these guidelines, passive euthanasia involves the withdrawing of treatment or food that would allow the patient to live. As India had no law about euthanasia, the Supreme Court’s guidelines are law until and unless Parliament passes legislation. The following guidelines were laid down: 1. A decision has to be taken to discontinue life support either by the parents or the spouse or other close relatives, or in the absence of any of them, such a decision can be taken even by a person or a body of persons acting as a next friend. It can also be taken by the doctors attending the patient. However, the decision should be taken bona fide in the best interest of the patient. 2. Even if a decision is taken by the near relatives or doctors or next friend to withdraw life support, such a decision requires approval from the High Court concerned. 3. When such an application is filed the Chief Justice of the High Court should forthwith constitute a Bench of at least two Judges who should decide to grant approval or not. A committee of three reputed doctors are to be nominated by the Bench who will give report regarding the condition of the patient. Before giving the verdict a notice regarding the report should be given to close relatives and the State. After hearing the parties, the High Court can give its verdict. CONCLUSION Euthanasia, too, is a controversial subject, not only becausethere are many different moral dilemmas associatedwith it, but also in what constitutes its definition. Atthe extreme ends of disagreement, advocates sayeuthanasia, also known as physician aid in dying, orphysician assisted suicide, is a merciful method of death. At the other end are opponents of euthanasia, who mayconsider this method as a form of murder. After the detailstudy of various states legislations and the detail study ofthe cases, still the matteris a question of debate that whether Euthanasia is asuicide or dignified end of life. Many state legalize Euthanasiabut in the high profile state as well as in IndiaEuthanasia is not permitted even after their broaderverdict that right to life means dignified life and this rightto life include dignified end of life too. To provide an ultimate healing touch for the dying, thelogical, the common sense, the compassionate approachfor Euthanasia can be legalized by the interference of lawand legislation for the permissive Euthanasia society. And so far as the misuse is concern it is known that everyboon possesses some curse, even Code of MedicalEthics (Sec. 33 of Indian Medical council Act 1956) mayalso be treated as a safeguard while legalize Euthanasia as a safeguard for the curse. Thus this right to dignified end of life should bebestowed upon the individuals, family, physicians and thesociety at large with necessary dogmatic mechanism. Adecision in time can avoid torment to the dying, canrelease recourses to save other retrievable lives andavert emotional and fiscal agony to the survivors.

What Makes Supply and Demand?

The relationship between supply and demand is considered to be the most essential idea and practice as well as the fundamental foundation in the field of economy. According to a Forbes Digital Company, demand is the measurement or extent of a particular merchandise or service which, in turn, is the one preferred by buyers or specific market. The amount required refers to the monetary worth of a product which the public is prepared to but at a specified cost. Hence, the link between the value and magnitude demanded is what is called the demand relationship (â€Å"Economics Basics: Demand and Supply,† 2008). Meanwhile, supply refers to how much the marketplace can propose. The capacity supplied also corresponds to the quantity of precise superior manufacturers which are ready to supply when getting a particular amount. The relationship between the worth and how much of a specific merchandise of service is provided to the public recognized as the supply relationship and that price, consequently, is a healthy indication of supply and demand (â€Å"Economics Basics: Demand and Supply,† 2008). It is also significant to know that the law of supply exists when all other elements stay to be uniform hence the higher the amount of product and service, the less the public will require for that good. Also, the price that people pay at a higher cost is less due to the link that as the amount of product or service escalates; it goes the same way with the prospect value of purchasing the said god. In effect, humans by nature will be prevented from patronizing a good which compel them to give up the chance of buying a product or service which they definitely treasure more (â€Å"Economics Basics: Demand and Supply,† 2008). Similarly, the law of supply exhibits the measurements which will be retailed at a particular cost. In contrast to the law of demand, however, the supply relationship demonstrates a rising slope when illustrated. Hence, this simply means that the more elevated the cost, the quantity supplied also soars (â€Å"Economics Basics: Demand and Supply,† 2008).

Working with GIF images in Delphi

Working with GIF images in Delphi Even though Delphi does not natively support GIF image files formats (like BMP or JPEG), there are a few great (free source) components available on the Net, which add the ability to display and manipulate GIF images at run as well as at design time to any Delphi application. Natively, Delphi supports BMP, ICO, WMF, and JPG images. These can be loaded into a graphics-compatible component (such as TImage) and used in an application. Its important to note that, as of Delphi version 2006, GIF format is supported by the VCL. To use animated GIF images you would still need a third-party control. GIFsor Graphics Interchange Formatsare the most widely supported (bitmap) graphics format on the Web, both for still images and for animations. Using in Delphi Natively, Delphi (until version 2007) does not support GIF images, due to some legal copyright issues. What this means, is that when you drop a TImage component on a form, use the Picture Editor (click the ellipsis button in the Value column for properties, such as the Picture property of TImage) to load an image into the TImage, you will not have an option to load GIF images. Fortunately, there are a few third-party implementations on the Internet that provide full support for the GIF format: TGIFImage: free with source (a version of Anders Melanders TGIFImage ported to Delphi 7). Full TGraphic implementation of the GIF graphics format. Reads, writes and displays animated and transparent GIFs and can convert to and from any format supported by TGraphic (e.g TBitmap, TJPEGImage, TIcon, TMetaFile, etc.). Implements the complete GIF87a and GIF89a specification and most common GIF extensions. Advanced features include:Integrates with TPicture to add GIF support to the TImage, TOpenPictureDialog and TSavePictureDialog components. Also works at design time.Imports images with more than 256 colors using color quantization and 6 different dithering methods (e.g. Floyd-​Steinberg).Multi-threaded drawing engine.GIF optimizer reduces the size of your GIFs.GIF to AVI and AVI to GIF converter.GraphicEx image library: an addendum to Delphis Graphics.pas to enable your application to load many common image formats. This library is primarily designed to load images as background ( buttons, forms, toolbars) and textures (DirectX, OpenGL) or for image browsing and editing purposes as long as you dont need to save images. Currently, only TTargaGraphic also supports saving an image. GraphicEx is open source under the Mozilla Public License (MPL). Thats about it. Now all you have to do is to download one of the components and start using gif images in your applications.You can, for example: Store GIF images in a database table. Youll need the GIF images magic numbers.Show GIF graphics as Glyph on a SpeedButton.Store GIF graphics and an HTML file as a  resource  inside am exe.

Modern Day Plague essays

Modern Day Plague essays Argument: Mankind has become too dependent on computers, and we as a society are covering up our errors and not facing the facts, to avoid panic. About four years ago, a new "pop" headline came hot of the press rumoring something about home computers having problems when the year 2000 hit. "The year 2000, that's six years away," people thought. Many believed in six years it would be fixed. Thus, the headline got thrown into the archives along with egg yolks being high in cholesterol and the FBI and the CIA being against each other. Well, today the computer problem has resurrected itself. The downside is that, the second round of "hype," as some have called it, is being looked upon less seriously than before. What is the problem anyway, what's the big deal? Many have asked this question without a definite answer, weakening any bit of concern. Here it is put simply. All computers contain small processors that contain a current date. This processor comes in millions of different types and has been for close to 30 years. These processors are responsible for simple and complex operations and in some cases, for recording data. All of these functions require dates to perform. Well, the problem hits when one looks at how all processors have been made. All they contain are six numbers, 2 for the day, 2 for the month and 2 for the year. What about when 99 wants to flip to 00? The computer thinks 00 is before 99. Therefore, many go haywire and perhaps crash. The only way to fix it, is by replacing or up dating ALL processors to record four digits for the year. When this problem first resurfaced about eight months back, the few that were paying attention realized the danger. Many suggested the idea of the world collapsing. This drew enough rally to form a congressional committee in May of (19)98, less than two years to the millennium. Y2K, as it is now known, was targeted more toward government and business ...

Create a Steller Creative Strategy with These 10 Real-Life Examples

Create a Steller Creative Strategy with These 10 Reals As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. Not too creative to the point that your idea will get shut down, but creative enough that you are different (and better) than your competition. It sometimes can feel like they are asking you to mix oil and water. Ya feel me? Oh and don’t forget, your creative strategy has to work. To the point that you are confident in what you’re doing, you can prove the ROI, and figure out how to plan and execute the entire strategy. Take a deep breath because after reading this, instead of feeling like this†¦ You’ll feel like this. In this post you’ll learn everything you need to know about creative strategies, from how-to-write one, to successful, real-life examples that you can implement in your own workplace. Let’s get started! The Importance of a Creative Strategy You know creative strategies are important, probably because you were asked to make one, but you might not understand why  they are important. Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. Without one, you risk losing sight of your projects, going over budget, and ticking off your stakeholders. 😠¨ How To Write The Best #Creative Strategy with @.How to Write the Best Creative Strategy Writing an entire creative strategy can be pretty intimidating, but don’t worry. I’ve broken it down step-by-step so it seems a little less daunting (hopefully). 1. Marketing Goals Before you come up with your creative strategy, you need to know what you’re trying to achieve by setting a marketing goal. Don’t worry about the how, that comes later... You’ll want your marketing goal to be S.M.A.R.T.😉 S.M.A.R.T. stands for specific, measurable, aspirational, realistic, and time-bound. Here’s an example of a S.M.A.R.T. goal: â€Å"I want to increase my conversion rate by 2% during Q4 2019.† 2. Marketing Key Performance Indicators It’s important that you know which metrics to measure when assessing your goal. In reality, you can’t prioritize every metric, because that would mean that all of your metrics have the same importance (and they shouldn’t be). KPIs are metrics that indicate progress towards a particular goal. Some examples of KPIs that you may be measuring are: Leads generated. Conversions. Revenue. Email list subscribers. Pageviews. Tying KPIs into our other example, the main metric that you would want to focus on is conversions. Make sense? Recommended Reading How to Select Marketing Metrics and KPIs to Monitor Pick a KPI or two that goes hand in hand with your goal and then focus on them. You’ll be surprised how much focusing in on a specific metric can help you reach your goal! Now that you’ve set your marketing goals, it’s time to find out who you’re marketing to. 3. Target Audience Define the ideal person that you want to buy your product or service. The better you know your target audience, the better you can market to them. Understand their needs and wants helps you get inside their minds to create a creative strategy that connects to them.Now you’re probably thinking, how can I apply what I know about my target audience to my creative strategy? Well†¦ Here’s a quick example. Let’s say your target audience are purchasers at hospitals and medical centers. To reach them, blasting out a commercial on TV showing your product line of highly niche medical equipment probably won’t help you reach your goal†¦ But, if you write content that can help your target audience solve real-life problems†¦ well, you get the point. There’s your creative strategy. It’s one and it’s based on attracting your target audience through content that helps them solve their problems. 4. Benefit This step is as simple as it sounds. Answer this: What benefit(s) does my target audience get from my product or service? If you don’t know the direct benefits, there’s no way your audience will understand the benefits. Make sense? Ask yourself these three things to make sure that you are hitting the nail on the head: How to Find the Direct Benefits of Your Product or Service What does my target audience gain from it? What problem does it solve? What is my competitive advantage? Let’s go back to our previous example. The medical equipment company would answer these questions to understand the benefit they provide to their customer: What does my target audience gain from my product or service? What problem does my product solve? What is my competitive advantage? 5. Support All the benefits you just listed are awesome, but they aren’t going to believe you unless they are backed up with some facts. Support your benefits so that people actually believe you. There are a number of different ways you can support your benefit in your creative strategy. Customer testimonials  are a great way to show that real people have used your product or service and prove it works! To get customer testimonials, you can directly ask customers or even use reviews that you get. Statistics are a quick and easy way to prove yourself. It can be as simple as stating â€Å"95% of customers said they would never go back to their old laundry detergent.† The stat deems you credible and persuades your audience to believe you. Using facts  in a creative strategy is very similar to adding a statistic. You see facts in creative strategies all of the time. â€Å"Recommended number one whitening toothpaste among dentists.† It’s a fact and it makes people trust the product. Lastly, demonstrating  how your product works can back up your benefits. Just make sure it actually works. 😉 We’ve all seen those OxiClean commercials†¦ Must I say anymore? 6. Positioning Brand positioning strategy  is a large project in itself. When you consider positioning in your creative strategy, make sure it aligns with your brand. The worst thing is when companies aren’t true to themselves. 7. Deliverables The deliverables of your project are going to be any tangible or intangible actions or tasks that direct the promotion of your product or service. Your deliverables are going to be based solely on the type of creative strategy that you are implementing. For example, a creative content strategy is going to look a lot different than a creative social media strategy. To prepare deliverables for your creative strategy, ask yourself: Who needs to be involved in this project? What tactics need to be implemented to reach our goal? What does the timeline look like to complete this project? You can save a ton of time on your project by using a template that has your entire project laid out with the click of a button. ’s task templates  are a simple way to create a workflow one time and apply it to all future projects. The tasks, due dates, and delegations are automatically assigned, so there won’t be any confusion in your project. This is how they work: First, you’ll want to create a task for every item that needs to be created before the project goes live. Next you’ll want to add the due dates of your project. Maybe you want to give it two months, or two weeks, either way you’ll be able to schedule the appropriate days in the task template. All you have to do is select the number of days before publish that each task should get done. Finally, assign the tasks and set approvals to make sure everyone knows what their role is within the project. ’s task template will save you a ton of time on implementing your creative strategies throughout the entire year. Now to the fun part, budgeting. 😉 8. Budget One thing that ticks off stakeholders more than a bad creative strategy is when that creative strategy goes over budget. But don’t worry, here’s all you need to know so that you don’t go over budget to fulfill your tactics! Steps to Keep Your Creative Strategy on Budget Choose your deliverables Accurately estimate how much each deliverable is going to cost Keep track of where your money is going at all times Drop strategies that aren’t performing well The biggest thing with budgeting  is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. Recommended Reading How To Create A Marketing Budget Plan 9. Executional Guidelines When being creative and doing this â€Å"out of the box,† sometimes we can forget about certain guidelines that our companies have. This step won’t apply to every marketing team. Most likely, if you are part of a larger corporation you will need to include it. This step ensures that your strategy follows any necessary guidelines so that your stakeholders don’t have to hand it right back to you. Pat yourself on the back because you officially know how to write a creative strategy. ðŸ™Å' You’re probably thinking okay great, I know how to write one, but that doesn’t help me think of creative concepts. Well, you’re in luck. If you want to see some successful IRL examples of creative strategies, keep on scrollin’. Types of Creative Strategies with Real Life Examples Getting asked to be creative is worse than the dawn of the blinking cursor. But good news, you wouldn’t be asked to come up with a creative strategy if you weren’t capable of it. So hold your head up high and go into this with an â€Å"I can do it† attitude. 💠ª It would take days to cover every type of creative strategy, so this blog post will cover the most prevalent topics with some killer examples. Content Nowadays everyone is doing content marketing. Well not everyone, but 53%  of businesses use content marketing and that is a lot of companies to compete against. 53% of businesses use content marketing. Use a creative strategy to make yours stand out!If you want to stand out from the rest of the companies, it’s your job to be more creative than them. Instead of using the traditional blogging method, here are a few out-of-the-box ideas to take your content marketing to the next level. Make your content useful. You’re probably thinking, I already do this. Chances are that you don’t as much as you could. Just because your content is educational, doesn’t mean it’s useful to your consumers. A few tips to make your content useful is to: Add helpful templates Make it actionable Use it as a discussion platform for your consumers to engage Use emotion. There’s nothing worse than reading a bone dry article. If it’s boring to write, chances are it’s just as boring to read. Make your consumers feel something when they read your content. Whether it’s humor, excitement, or happiness, adding some type of emotion will help your audience remember you. If you aren’t promoting the content that you are writing, people aren’t going to see it. In fact, you can use this little method to boost your social media traffic to your content by 192%. Be the expert. Before you write content for your next campaign, I challenge you to do double the research that you normally do. Make it your goal to have the most educational article that you possibly can. If you do this, people will be more likely to use your content as a reference than the other leading competitors. Them using you as a reference is a great way to get your foot in the door. 🚠ª Make Your Headlines Stand Out. â€Å"5x as many people read the headline as read the body copy.† - David Ogilvy Your headline is just as important as the copy underneath it. Make sure you are spending the time on your headline that it deserves. Make it catchy, enticing, and creative. If you need some help judging whether your headline will do the trick, try using the Headline Analyzer. Creative Content Strategy A company that slays the content marketing game is Sephora. Instead of a traditional blog, they created a content hub  for their customers to share beauty tips and product knowledge. It’s genius. Not only is it a useful resource for customers to go, but it drives them to their ultimate goal of selling product.

Unit 1 Seminar Case managemnet Research Paper Example | Topics and Well Written Essays - 250 words

Unit 1 Seminar Case managemnet - Research Paper Example dividuals, actively manage any programs that ensure a successful service provision as well as making decisions that facilitate a smooth service provision (Metzger 30). Dual relationships mean relationships that crop up between a client and a worker in the course of their interaction. A dual relationship might occur consecutively or simultaneously during the interaction between the client and the service provider. There are various types of dual relationships. They include, social dual relationships whereby the client is also a friend, a professional dual relationship whereby the client and the service provider are professional acquaintances in other arenas and a communal dual relationship involves the client and worker living in the same area/community. Other dual relationships include sexual dual relationships whereby the two are involves in a sexual relationship and a business dual relationship whereby the client and worker are business partners as well. Client rights refer to the entitlement of a client to receive certain treatment or services. Some of clients’ rights include privacy and confidentiality, accurate and timely access to information, receipt of excellent services (Woodside, 271). Clients are also entitled to have the cultural needs respected as they get respect as well as dignity in service provision. For instance a client going to see a professional counselor over divorce or custody matters has the right to have information disclosed to the counselor private and confidentially no matter

Psychedelic Rock Concert Posters Essay Example | Topics and Well Written Essays - 500 words

Psychedelic Rock Concert Posters - Essay Example There were kinds of agreed upon art, music, literature, religion, lifestyles as well as social patterns (Albright 234). This brought about the capability of all of this aspects being combined into some fresh kinds which could have no limitations. With the superficial trappings of the happenings going to influence the styles and famous cultures of the world, most of the participants felt that there was no deeper import in this practice. One of the most influential rock guitarists of that time, Gary Duncan and his band moved out of that culture citing that the culture was something different that the people never understood. What was underground was more than what was not known. The rock band who were seen to be forefront on several reordering carried out in the society, most of the philosophical changes were seen more in the body of the posters that the artists produced as they were advertising their concerts. The rock bands turned out a big series of the images which called for changes in the musical, social and cultural creations happening during that time.

Body Dysmorphic Disorder Research Paper Example | Topics and Well Written Essays - 500 words

Body Dysmorphic Disorder - Research Paper Example Symptoms of BDD: A person suffering from BDD feels negative about his/her skin, nose and hair. He/she pays more than necessary attention to the scarring, acne, marks, wrinkles, excessive or scanty hair, and the shape and size of the nose. The symptoms are evident in the patient’s over-consciousness. Apparently the patient seems quite normal. It is his/her worries regarding the skin, nose and hair that make him/her a patient. The patient feels stress about the assumed flaw and he/she pays a lot of attention towards it. The patient frequently checks his/her appearance in the mirror to pick out imperfections and to compare with others. The patient is very interested in knowing people’s opinion about his/her looks and cosmetic surgery is an obvious choice to fix the imperfections notified or noticed. In a vast majority of cases, patients of BDD feel worse after the surgery. If they seldom are, they tend to look out for new defects in the body. A patient of BDD may treat the surgeon violently for ruining his/her appearance. Treatment of BDD: Medicines commonly prescribed are antidepressants and Serotonin reuptake inhibitors (SSRIs) (Medicinenet.com, 2011).

Developmental Issues Coursework Example | Topics and Well Written Essays - 500 words

Developmental Issues - Coursework Example 5. There must be a strong emotional attachment between parents and children, since this drives children to take an interest in the world around them , (Objectives Aligned with NAEYC Standards, page 58). 6. The attitudes towards child rearing is gendered, and often when the father is not spending enough time at home with the children or giving the required resources to manage the family, a stressful home environment is created which affects the proper development of children, (Objectives Aligned with NAEYC Standards, page 62). It involves responsive adult-child interaction, a curriculum that is geared towards the development of children, proper assessment that allows caregivers to develop curriculums and gauge childs performance and show it to their parents, involment of parents in their chidlrens learning, caregivers with knowledge about childhood development, and small groups with higher adult to children ratio, (Objectives Aligned with NAEYC Standards, page 63). Children may develop characteristics that are harmful of their development if not their parents jobs do not give much time for them to pay attention to their children. Over demanding jobs, job insecurity, unsupportive co-workers, long hours etc create stress in working parents , (Objectives Aligned with NAEYC Standards, page 73). They are grandparents, (Objectives Aligned with NAEYC Standards, page 75). Grandfathers can act as father figures for children, grandparents and grandchildren are often free of emotional conflict with each other (Objectives Aligned with NAEYC Standards, page 77). Grandparents can look after the children of full time employed parents, grandparents have stabilizing effect on emotional lives of children (Objectives Aligned with NAEYC Standards, page 75). The dignity and interests of all family members must be respected, parents child rearing values must be

Marketing Plan for an Online MBA Program Case Study

Marketing Plan for an Online MBA Program - Case Study Example For instance, a student will not be able to have a class-room or a face to face experience with his/her faculties and could also miss out on those regular industrial trips. Apart from discussing the marketing plan, the other main focus of this report is to provide the advantages of an online-MBA program over an on-site program. To begin, an overview of the Kaplan University are discussed followed by the description of the target markets, competitors, product and services, location, pricing strategy and finally the report concludes with the implementation plan of an online MBA program and a summary. An online-MBA program is ideal for professionals who wish to soar in their careers but cannot afford to pursue a full time course. According to the Manya Group, one can acquire an MBA degree through the mode of distance learning where the interaction with the faculty is almost virtual, with the aid of communication technologies like the internet, email and video conferencing. Kaplan University is one of the many universities which provide online educational programs for those who wish to pursue their masters' degree but do not have sufficient time to attend traditional courses. Kaplan University was founded in 1937 and was formally known as Kaplan College (Kaplan College Reviews). Kaplan University offers top class business education and training for their students and offers more than 300 online Bachelor degree, certificate and diploma programs. According to their official website, Kaplan University focuses on adding a human touch to the high technology of learning online.The next few pages would describe the Marketing Plan for Kaplan University's online MBA program.A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives (Marketing Plan - Wikipedia, online source). Description of the Target Market Markets can be segmented using a lot of approaches which would include Demographic, socio-economic and psychographic approaches (Adrian Palmer, 2004). According to Adrian Palmer (2004), age is probably one of the most widely used bases for market segmentation. The Target Market for the online MBA course at Kaplan University would be for working professionals, students and even housewives who wish to pursue higher education between the age group of 22 to 60. According to U.S News and World Report, about 50% of current graduate students are over age 30 and nearly 25% are over 40 (Michael Hergert). Fig 1 shows the marketing Ps and centralization of the target market Ways of targeting people for enrollment: With the advent of the internet, e-mail has become an efficient and the cheapest way of targeting a lot of people towards your company but one must be careful of spamming as this could also lead to junk mails (Adrian Palmer, 2004). E-mails can be sent out to these targeted groups informing about the online MBA courses available to them by offering concessions on fees and added advantages of an online educational experience. Other methods could also be done by using radio broadcasts

Control Over IT & Cyberspace in Aviation in the United States Essay

Control Over IT & Cyberspace in Aviation in the United States - Essay Example 5 D. RFID†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2. Future Study on Technology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 II. Communication and Networking†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 1. United States Aviation (boarder Management)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 A. Helping hand to police department†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 B. Using worldwide information sharing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 2. People in the ground†¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 A. Traveling Agencies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 III. Cybercrime in Aviation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 IV. Possible elements of threats†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 V. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 10 VI. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Technology in Aviation Current Technology Overview As a crucial element in the competitive marketplace innovation in the technology is vital for the air transport industry. Technological achievements greatly influenced aviation field when more computer- and web-based applications, techniques and tools are applied in the daily work of aviation sectors. In the recent years the Internet and web-based applications became some of the main technological achievements and advantages in the world, which main positive and efficient feature is to help millions of people to ease the process of finding and accessing necessary information quickly and precisely. It is expected that in the future more than three billion people would be using the global air transport system. The air travel passengers of the future would expe ct information and personalization whenever and wherever they travel. According to 2009 SITA Report, there are five new technologies that will simplify and smooth the air travel journey for passengers within the next five years. Such technologies include Web 2.0, mobile devices, Near Field Communications, biometrics and RFID. It is expected that these five new technologies will meet the changing and increasing needs and expectations of worldwide travelers in addition to improving their air travel experience starting from the flight choice decision and ending with the landing at the final destination. Web 2.0 Until recently there were two types of aviation-related websites, including aviation news and websites about aircraft markets providing the platform to trade for sellers and buyers. However, the modern Internet users and passengers require improved communication through interaction and participation. That is why, integration of Web 2.0 into aviation industry helped to open such websites as Flightblogger, AirplaneGeeks, UncontrolledAirspace, PlaneBuzz, RunwayGirl, Flightaware, and many others. These websites created â€Å"user-powered† passengers of the Web 2.0, who can communicate, interact and share information and flight experience. Popular social websites like Facebook, Twitter, YouTube and others have special aviation-related categories and groups. Websites like aviationclub.aero and avpronet.com became popular social networks dedicated to aviation, including forums, photo albums, walls for posting notes, etc. Linked-In helps to connect

Marketing Plan for an Online MBA Program Case Study

Marketing Plan for an Online MBA Program - Case Study Example For instance, a student will not be able to have a class-room or a face to face experience with his/her faculties and could also miss out on those regular industrial trips. Apart from discussing the marketing plan, the other main focus of this report is to provide the advantages of an online-MBA program over an on-site program. To begin, an overview of the Kaplan University are discussed followed by the description of the target markets, competitors, product and services, location, pricing strategy and finally the report concludes with the implementation plan of an online MBA program and a summary. An online-MBA program is ideal for professionals who wish to soar in their careers but cannot afford to pursue a full time course. According to the Manya Group, one can acquire an MBA degree through the mode of distance learning where the interaction with the faculty is almost virtual, with the aid of communication technologies like the internet, email and video conferencing. Kaplan University is one of the many universities which provide online educational programs for those who wish to pursue their masters' degree but do not have sufficient time to attend traditional courses. Kaplan University was founded in 1937 and was formally known as Kaplan College (Kaplan College Reviews). Kaplan University offers top class business education and training for their students and offers more than 300 online Bachelor degree, certificate and diploma programs. According to their official website, Kaplan University focuses on adding a human touch to the high technology of learning online.The next few pages would describe the Marketing Plan for Kaplan University's online MBA program.A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives (Marketing Plan - Wikipedia, online source). Description of the Target Market Markets can be segmented using a lot of approaches which would include Demographic, socio-economic and psychographic approaches (Adrian Palmer, 2004). According to Adrian Palmer (2004), age is probably one of the most widely used bases for market segmentation. The Target Market for the online MBA course at Kaplan University would be for working professionals, students and even housewives who wish to pursue higher education between the age group of 22 to 60. According to U.S News and World Report, about 50% of current graduate students are over age 30 and nearly 25% are over 40 (Michael Hergert). Fig 1 shows the marketing Ps and centralization of the target market Ways of targeting people for enrollment: With the advent of the internet, e-mail has become an efficient and the cheapest way of targeting a lot of people towards your company but one must be careful of spamming as this could also lead to junk mails (Adrian Palmer, 2004). E-mails can be sent out to these targeted groups informing about the online MBA courses available to them by offering concessions on fees and added advantages of an online educational experience. Other methods could also be done by using radio broadcasts

The Olympic Games Essay Example for Free

The Olympic Games Essay There were many factors that helped shape the Olympic Games from 1892 to 2002. Originally, Olympic Games were conducted in Ancient Greece in hopes of uniting its city-states Athens and Sparta and to promote peace through sports activity. When Olympic Games were resurrected in 1892, they had the same goal of promoting peace in the world. Over time factors such as nationalism, The Cold War, changes in global economy and a rise in feminism facilitated changes in the Olympic Games. However, a great additional document to add would be a personal letter from one of the German athletes or a bar graph before the world wars had taken place. During the nineteenth and twentieth centuries, World War I and World War II occurred followed by The Cold War. Countries entered the Olympic Games in hopes of finding peace through friendly competition, while leaving their individual problems behind. In document 1, Pierre de Coubertin, founder of the modern Olympic movement in 1892 thought, â€Å"Reduction of the chances of war helps promote peace†. This quote means that when the countries came together for friendly competition at the Olympic Games, wars weren’t taking place. Pierre de Coubertin also believed that the Olympics Games helped promote peace and as founder, he wanted everyone to feel a sense of unity within them. The author of document 6 shares the same belief. The Soviet Union committee believed that, â€Å"a consistent and peaceful foreign policy† had a dramatic influence on the 1980 Olympics. The Soviet Union/USSR believed this because in 1980 the pressure on Soviet Union to end the Cold War was increasing. By hosting Olympic Games in 1980, USSR was eager to show their will to come together with the world in a peaceful manner. Although Pierre de Coubertin and the Soviet Union Committee believed that the Olympic Games would help promote peace, some nations and countries just wanted to win out of pride and return home with glory. Nationalism is another factor that played part in shaping the Olympic Games. In document 3, Arnold Lunn, a British Olympic team official at the 1936 games believed, â€Å"The Nazis had to prove that they were the best at skiing† and that â€Å"Nazism is better than democracy. † However, because the 1936 games were held before World War II, it brought the conflict of various ideologies. Due to their belief in their supremacy, the German athletes were forced to cheat such as using closed course for practice. They just couldn’t afford to lose. Also, in document 4, Bob Matthias, a United States competitor from the 1952 games, expressed his point of view. Bob Matthias stated, â€Å"There were many pressures on the American athletes to defeat the Soviet team†¦ they were in real sense the enemy†. Because he was a USA competitor, it was the natural feeling of patriotism towards his country to feel this way towards the USSR, USA’s enemy. This also made the Olympic Games seem like a battle between countries, capitalist and communist ideologies, instead of a friendly competition between countries. In addition, document 10 expresses national pride. Ali Kabir, a sports writer for the newspaper Dawn states, â€Å"our team finished 2nd to India in the 1956 Olympics†¦ the current national team tarnished the country’s name†. Ali believed that the Pakistan’s men’s field hockey team won at the 1956 and the 1960 Olympics because they felt pride towards their country. He also believes that the current national team lost pride in their country, therefore they didn’t prevail. As you can see, documents 3, 4 and 10 show how nationalism affected the Olympic Games. Another factor that had major influence on the Olympic Games in addition to nationalism was the global economy. Many countries wanted to host the Olympics to attract visitors to their country and to demonstrate their power. The Olympic Games were also beneficial for the economy. Ryotaro Azuma, mayor of Tokyo and chairman of 1964 games committee stated, â€Å"Without the magic of the Olympics, we might not have gotten what we needed to rise as a world power†. Ryotaro believed this, because as a Mayor he saw firsthand the important role of tourism for the city of Tokyo, which has become one of the top economic cities in the world. Ryotaro Azuma also believed that the Olympic Games helped Tokyo achieve this economic success. Furthermore, document 7 was written from a Japanese economist stating his point of view. This person states, â€Å"Korea failed to display its industrial and economic power worldwide. † He believed that although Seoul was hosting the Olympics of 1988, they did not use the opportunity to benefit economically. He also believed that other countries such as Japan and USA dominant over South Korea on political, industrial and economic terms because they were actively sponsoring the Games. Yet another document, document 9, is a bar graph representing the amount of money spent for broadcasting different Olympic Games. Since it is clear that this amount increased by hundreds of millions from Game to Game, one could infer that the Olympic Games could be used by the host countries to â€Å"show off† through publicity and broadcasting and to also bring in huge revenues . Lastly, a major driving factor shaping the Olympic Games was the feminist movement. Document 2 is a picture of Sybil Newall, a British competitor in the 1908 games. At that time, only two percent of women were athletes. Sybil was one of the few women who was able to participate in the Olympic Games. In Document 8, a female Algerian athlete by the name Hassiba Boulmerka was greatly involved in the feminist movement. She participated in the 1992 games. Hassiba believed that all women were very capable of being athletes just as well as any other man even though at that time in her society women were turned down. She also believed women had potential; she wanted to see women rise up in the world and be equal to any man. Her belief materialized in the rate of participating female athletes, which grew to twenty-nine percent. This growth is ongoing as many more females participate in Olympic Games each year. Factors such as nationalism, a rise in feminism and the global economy allowed the Olympic Games movement to become what it is today. Today, the Olympics promote the importance of the feminist movement, importance of religious and national freedom and peaceful co-existence of various cultures. From Ancient Greece to modern day Olympic Games, the transformation is incredible!

The use of child labour to maximise profits

The use of child labour to maximise profits Many companies agree that  maximising profit is a key aspect of their  business objectives. To what extent, then, is it justifiable for them to utilise child labour in carrying out this goal? (3153 words). In this paper, the main focus will be on child labour and the issues surrounding the topic. I will consider how businesses behave in regards to child labour, both from a business and an ethical point of view. There are two key arguments; should businesses utilise cheap labour to lower production costs? Or do they have a duty of care in order to prevent children being exploited within their business? For the purpose of this essay I will examine various theories in conjunction with how businesses apply them. For example, I will analyse the Milton Friedman theory of business, in regards to multinational companies, and how it affects their behaviour towards child labour. Other theories to be considered include Marxism, Egoism and Ethics of Right. In conclusion I will assess how companies behave towards the issue of child labour; as an ethical and financial advantage, or as an unethical view. I will also give contemporary examples of child employment. Often child labour is confused with child work but Whittaker claims that there is a clear distinction. For example, a child performing a newspaper delivery before going to school is a child worker: This is because there is no economic compulsion forcing the child into employment. Rather the child keeps his wages and spends them on such peer group necessities as the latest style jeans, records or, increasingly, videos and home computers. By and large nobody forces him to go to work. (1986, p20) Lavalette (1994, p.8) However, child labour is defined as: Work which does not take place under such relatively idyllic conditions. It is defined as having an element of economic compulsion associated with it and, according to Fyfe, involves time and energy commitment which affects childrens ability to participate in leisure, play and educational activities. Finally, child labour is work which impairs the health and development of children (Fyfe 1989, p4) Lavalette (1994, p.8) Michael Lavalette (1994) explains that child labour exists because of two reasons: Children are an example of a reserve army of labour, drawn into the labour market when it is tight to provide extra labour power. Lavalette (1994, p.2) This suggests that when labour is in high demand and there are insufficient adult workers, businesses tend to use children as a back up. Secondly, Children work in backward regions of the economy where unemployment is highest and poverty most severe. In these circumstances children work to alleviate their familys hardship. Lavalette (1994, p.2) This means that child employment occurs mainly in poverty and where the children have to support their family financially. Many people frown upon this exploitation of children. But one must consider to what extent is child employment justified? Many children in poverty try to avoid stressors such as violence, sexual or emotional abuse. One of the easiest ways for children to avoid these stressors is by engaging in active labour. Thus, from a childs point of view, it can be justified for children should work to in order to avoid being emotionally, sexually or violently abused. Consideration must be given to the employers view. Due to globalisation, outsourcing has become a trend in businesses. By outsourcing, it is possible for firms to exploit wage differentials around the world. This then allows for production at a much lower cost, and therefore maximises business profit. However, this approach is argued to be very unethical and shows how profit driven business objectives relate to the the Milton Friedman concept: Friedman argued that the social responsibility of business is to seek profits for the stockholders Bowie (2002, p.2) This indirectly suggests that in order to lower costs and to promote profit maximising prospects that arise with globalisation, businesses need to take advantage of these global opportunities, otherwise they may be forced out of the market by other competitive firms, Globalization and liberalization of markets and intensifying competition in commodity markets have increased demand for labour in developing countries. There has been a significant outsourcing of economic production from the developed countries to the developing countries due to globalization. Anon (1982, p.5) This further supports that The successful quest for cheaper labour implies child labour. Rahikainen (2004, p.210) This gives further weight to the argument that Children are the most subordinate and cheapest form of labour, thus highly attractive to some types of employer Fyfe (1989, p. 17) All of the quotes above interlink with each other to explain why companies use children as a cheap form of labour. The levels of child exploitation and oppression are significantly higher where there is no, or limited, regulation for childrens labour market activities, where legal requirements are easily and consistently ignored Lavalette (1994, p.13) The majority of companies believe survival is essential in a globalised economy and therefore they exploit these conditions to fulfil outsourcing opportunities, because they. The majority of child labour is said to occur in Asia. Save The Children estimates that 61% of working children live in Asia Youth Information (accessed 25 April 2009) Labour-intensive consumer-goods industries increased productivity by pressing the advantages of the division of labour, and cut wage costs by the extensive employment of women and children. Rahikainen (2004, p. 32) Some children are exploited to do certain adult jobs because they can perform the task more effectively and efficiently In certain industries like copper making and electronic assembly, children are more skilful because of the dexterity of their small fingers. But children, because of their dependent position, are the most easily exploited of all workers Fyfe (1989, p.32) The world of work (employers and other unscrupulous people) seems to pull children because they are very cheap and obedient, can be easily exploited, do certain things more efficiently and effectively which adults fail to do (e.g. Nimble Fingers). Herath and Sharma (2007, p.56) This is a way of decreasing wage costs because children are doing adult work, but are not being paid the adult wage. The managers are able to exert more control and authority over children, because they are less likely to retaliate in comparison to adult workers who are aware of their employment rights. This is very money driven based business and can be related to the ethical theory of consequnetialist, a consequence based approach, the egoism theory. Egoism refers, in terms of philosophy, to theories in which self-interest is regarded as the principal motivating factor Encarta (2009) Which in this case the self interest would be profit. This can relate to child labour as all they care about is lowering costs and increasing sales to increase profit not human rights of children. This deduces that they ARE self motivated by money (self interest) hence following the egoism theory. However Lavalette stated that Fyfe and Whittaker suggested Child labour can be either good or bad depending on the context in which it takes place Lavalette (1994, p. 8) Businesses can see child labour to be an advantage not only because of lower costs, but as it is taking children off the streets. They support children by providing a job and maybe even benefits (depending on the company). This gives the company an ethically moral image because they are seen to be providing child employees with basic needs. This helps the children lead a healthy life, which they may not receive by living on the streets. Where children are individually employed, they may be paid in kind, receiving board and lodging in the household of their employer Anon (1982, p. 480) Moreover, by companies not employing children, there is a danger that they could be out on the streets and involved in prostitution, drugs or crime. Those underage who would be saved from child labour for example, from working on carpets or footballs could be driven into prostitution or destitution. Munck (2002, p.130) And as a result of employing children it is shown that Child labours are better off than a great number of children elsewhere who do not work, but who do not eat Lavalette (1994, p.44) However not all child employees live on the street, some also hold the responsibility of their familys well being instead. Poverty forces families to send their children out to scratch whatever meagre living they can to help the family survive Lavalette (1994, p.13) Moreover, this supports that Childrens income is frequently far from supplementary: they may be de facto breadwinners, supporting other members of their family Anon (1982, p. 487) Furthermore, it gives the employer the image that they are helping children who have the burden of caring for their families. Furthermore, this extends the good corporate image, which, as a result could increase sales. This is because there is a greater awareness of this exploitation, but some see the advantages for the children and therefore promote the cause by purchasing the products to keep the children in a job and not in poverty or on the streets. However peoples perspective tends to differ. Proscribing child labour in the south without compensation would lower the living standards of those who are already desperately poor. Munck (2002, p.130) This give weight to the idea that all the advantages that both businesses and children gain from child labour, whether it keeps children off the streets or to support their family, or businesses gaining cheap labour would be removed by legislation to abolish child labour. This is not necessarily the right thing to do depending on what peoples perceptions are; whether children need to survive through active employment, or the fact that they are just children and that they should live like a child and not be required to undertake the stresses and physical damage working does to a child. This leads onto the next argument, that companies should help abolish child exploitation and should hold ethical and social responsibilities. Some companies avoid child labour because they want to be known as socially responsible. An example; GAP, in October 2007 a ten year old was found in the back streets in New Delhi the conditions were quoted by the Observer to be close to slavery, he was sold by his parents to the sweatshop making gap toddler clothing. But as Gap wants to be known as socially responsible their policy they enforced was: that if it discovers children being used by contractors to make its clothes that contractor must remove the child from the workplace, provide it with access to schooling and a wage, and guarantee the opportunity of work on reaching a legal working age. McDougall (2007) The only reason that this unethical employment of children wasnt revealed any sooner to Gap was that they were subcontracting companies who hired child labour however they did say that they still hold fully responsible; After learning of this situation, we immediately took steps to stop this work order and to prevent the product from ever being sold in our stores. McDougall (2007) In recent years Gap has made efforts to rebrand itself as a leader in ethical and socially responsible manufacturing, after previously being criticised for practices including the use of child labour. McDougall (2007) This is an example of taking corporate social responsibility which gives the company a better image. Other revelations of companies associated with child labour include Primark which took actions and decided not to trade with the suppliers anymore and took their clothing off the shelf. Nike also established rules to increase the minimum age workers to 18 in Asian footwear factories and to offer free educational classes and to improve the air quality of the plants. However, There is ample evidence that child-wage labourers continue to work even when minimum age legislation exists. Fyfe (1989, p.17) This shows that some businesses are not socially responsible and breaching the Acts provided to protect the children from exploitation, and therefore should follow the steps to correct their actions. This could be what Karl Marx proposed in The Communist Manifesto: Free education for all children in public schools. Abolition of childrens factory labor in its present form. Combination of education with industrial production, etc. Marx (1884) His view was simple in that all companies should abolish child labour and children should be entitled to have free education and by following and providing this, it would help offset the businesss image as child employers to an image of socially and ethically responsible. Additionally the company should take care when sub-contracting to make sure that no child labour is associated with them and not just within its own business. It is small scale enterprises or sweatshops, often operating as subcontractors to larger enterprises, that are most adept at avoiding the usually inadequate factory inspectorate Fyfe (1989, p. 17) Even though large companies are against breaching human rights they still need to look carefully at who they are contracting. An ethical policy that should be pursued by companies is ethics of rights, which states that every human being has basic rights and freedoms that they are entitled to from birth and should be respected by others in every way. If an individual has a moral right, then it is morally wrong to interfere with that right even if large numbers of people would benefit from such interference. Velasquez et all (1990) By exploiting human rights, the corporate image perceived by potential customers would be lacking of corporate social responsibilities. This can have an adverse effect in the number of sales. Moreover, in the short term by exploiting human rights and employing children could lower costs, but the longer term consequence of this approach could lowers sales figures. This could be that customers disregard any product that hasnt been fairly made or is unethical. Therefore, by employing children, it does not give a large margin of advantages. This matter of exploitation could also attract protestors or agencies that are all about protecting children, for example UNICEF. They can create a bad image for the business. This can attract the media and possibly authorities leading to fines and prosecution of breaching Acts. For example, the Children and Young Persons Act 1933. On another point, employing children is cheap but the efficiency and quality of the work is sometimes not up to the minimum standard depending on the work so technically the company loses out by quality hence sales figures are affected. Children who undertake adult work tasks: do not possess the physical and mental capacity that these jobs call for, and their work is usually done less efficiently than if it were performed by an adult Lavalette (1994, p.44) This depends on the jobs but in this case I refer to the job being hard manual work. There are many disadvantages for a child starting work at an early age Child labourers are usually dismissed once they become adults, forcing them to join ranks of the unemployed. The low-level skills they have gained are often insufficient to allow them to obtain further paid employment Herath and Sharma (2007, p. 39) Even though the children are being fed it does not mean that they are living a healthy life. In 28 countries, the average per capita intake of calories is 73 to 89 per cent of what is required but it is lower for the poorer segment of the population, from which most working children come, even though their work raises their nutritional requirements. Working children also become more susceptible to infectious diseases including tuberculosis, if they suffer from malnutrition, anaemia, fatigue and inadequate sleep. Fyfe (1989, p. 21) Child labour causes not only loss of formal education and human capital but also the lack of social and cognitive skills and increased health hazards Herath and Sharma (2007, p. 18) It is argued that every child should have a childhood where they play and to be educated to better their future. Children are not little adults their fundamental right is to childhood itself Fyfe (1993, p. 5) Businesses should help their child employees found within the business to clear their name and their image that are perceived to be by the public. This should include free education and any other actions to correct this exploitation this will in the long run help with the corporate image and sales and potential employees in the future. In conclusion children are among the most vulnerable and powerless and continue to be exploited as part of a downward push on costs and a rapid withering of decent, formal employment. Solidarity Center (2008) There seems to be ample evidence to support the school of thought that child employment is acceptable, because companies are keeping children off the streets, prostitution etc. Some businesses try to be labelled as socially responsible instead of child labourers as they strive to give good benefits such as the right health and safety measures, schooling, food and shelter and many others. However 2 questions that I find myself to ask: Does giving benefits make them socially respectable for still employing young children? Just because they are giving them benefits does that mean that it counteracts that children at a young age are being worked? Is this still ethically right that they have to work for education? (a basic right for any child). Does this remove the idea that they are child labours just because they give the children benefits? Another argument is that the businesses may claim they are giving all these benefits, but how do we know as part of the public that the businesses are carrying out these promises as we do not have an insight within the business? Overall, if companies argue that they are helping the children but are infringing on human rights in order to stay in the market with other competitors, it shows clearly that their aim is to compete with other companies and to gain maximum profit which shows how egoism theory of self interest (in this case profit) and Milton Friedmans theory of businesses work for profit only. This relates to the money driven mind and a lack of respect for human rights whatever the age. Such companies and should follow Karl Marx proposal and respect human rights. The loss in profits from abandoning child labour will be offset by an image of social responsibility which has a positive impact on sales. By giving benefits I dont believe that this makes the business socially acceptable, because children shouldnt have to work for basic entitlements. This is where the government should be involved and help to provide with these entitlements. In conclusion of the essay I have found that child labour effects business image mainly and which way it is perceived by the public in their own views of what is justifiable and what is not, is what affects sales which hence affects profits. Majority of the public think that child labour was abolished in 1989 but it is still continued to be found in the 21st century today in large multinational companies mainly and needs to be intervened by more enforcements by the government.