While selecting cities that are prime for opening of under-grad / vocational institutes targeted at the upper middle class with monthly fee reign for of Rs. 7000-10000. I basically looked at below mentioned factors: 1.Market drawing circuit card 2.Strategic Fit Resources / Capabilities 3.Sustainability of Competitive Position 1.Market Attractiveness : I looked at securities industry attractiveness as a monetary enigma wherein the idea would be to drive maximum ROI in the neighboring 10 years from the said geography/location. a)To aegir the foodstuff potential, I looked at the Indian Readership Survey data for 1999-2000 and 2009-2010 and looked for highest constituent growth in SEC-A and B family units. This gave me a describe of cities where the urban rich and upper middle class community was increase at a faster pace than others. b)I further filtered the to a higher place list by Gross Income per household to come up with a list of fifteen cities whic h include Bardhaman, Indore, Kolkata, Patna, Nagpur, Surat, Kanpur, Coimbatore and Kochi, along with pass judgment outcomes like Delhi, Mumbai, Hyderabad, Chennai, Ahmadabad and Bangalore. c)To further verify and intone this list I looked at the data posted by Income Tax plane section on net in the flesh(predicate) IT submission.
apart from the above mentioned list, I added Guwahati and Chandigarh based on highest percentage increase in personal Income Tax submission over the last(prenominal) decade. d)In the above mentioned list of 17 cities, I looked at market penetration by breathing players and opportuni ties to take market share from existing play! ers based on competency factor. To do the same I looked at data on under-grad institutes in these cities as a percentage of descend SEC-A & B population. This take to the elimination of eight cities including - Delhi, Mumbai, Hyderabad, Chennai, Ahmadabad, Bangalore, Chandigarh and Nagpur. 2.Strategic Fit: a)I first looked at constitute constrains by looking at bell data available on various property websites. In rear to...If you want to get a full essay, recite it on our website: BestEssayCheap.com
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